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Water of Etna Heritage Apples

Antioxidant effect

This is an eco-sustainable water obtained from the ancient Cola Gelato apples of the Etna Slow Food Presidium. Rich in polyphenols and flavonoids, the active ingredients have an antioxidant action that promotes healthy hair growth and prevents hair loss. No chemical solvents are used in any of the production stages, so the resulting product is extremely safe with, low environmental impact. The water is obtained using a process that preserves maximum integrity and the natural character of the active ingredients it contains, together with the fragrance that distinguishes the raw materials used. Etna Heritage Apples are grown according to traditional agronomic techniques. This is partly because the sloping nature of the land makes agricultural machinery difficult to use. The cultivation of apples is enhanced, not only by the favourable climate, but also by their ideal position in relation to the sun, thus guaranteeing products with an enviable fragrance and a full, natural taste.

Hydrating treatment

Panthenol

Moisturizing and restructuring effect

A precursor of pantothenic acid, panthenol is a natural component of the hair with protective and conditioning properties, giving hair exceptional shine. Also known as pro-vitamin B5, panthenol is widely used in shampoos and conditioners; it gives hair shine and is an effective detangler. To carry out these functions, panthenol penetrates the hair, keeping it hydrated, flexible, and full of body. It also helps to reduce split ends.

Nourishing treatment

Moretta di Vignola Cherry Extract

Antioxidant action

The Moretta di Vignola Slow Food Presidium was created in 2018 with the purpose of rediscovering and giving value to Moretta di Vignola cherry, both for its organoleptic characteristics and for its social and environmental value. This cherry contains polyphenols which are well-known for their antioxidant and protective properties, sugars with a moisturizing action, fats, vitamins A and C and mineral salts. In the Bio-Volume line, associated with other ingredients of natural origin, it contributes to the volumizing, antioxidant and protective action of the products.

Volumizing treatment

Copaiba extract

Sebum regulating action

Copaifera officinalis is a plant of the Fabaceae family (Caesalpinioideae subfamily) native to the Brazilian tropical rainforests. Beta-caryophyllene (sesquiterpenes) is a natural germicide obtained from the essential oil through a special distillation process. It is excellent in the prevention of infections and inflammations. The extract has a soothing and anti-bacterial effect in the case of sebaceous hypersecretion caused by inflammation and fungal infections of the scalp.

Oily dandruff

Flavonoids

Regenerating action

Obtained from the oil of açai (Euterpe oleracea), these flavonoids are powerful natural anti-oxidants that reduce skin inflammation and fight free radicals. In synergy with fatty acids and phytosterols, they hydrate and regenerate the skin.

Oily dandruff

Terpenes and essential fatty acids

Soothing action

Fatty acids from Carapa guaianensis promote skin regeneration and maintain the skin’s normal state of hydration. The anti-inflammatory and soothing action is provided thanks to the terpenic components (limonoids) contained in the unsaponifiable fraction.

Oily dandruff

Brazil nut

Anti-dandruff action

The seed oil from the Bertholletia Excelsa, a botanical species native to the Brazilian rainforest, is rich in selenium, an essential mineral contained in the human body. It has an important anti-oxidant function that protects cells against the damage caused by free radicals. A selenium deficiency in the human body contributes to the development of scalp dandruff. The seed oil from the Bertholletia Excelsa protects the scalp from oxidative damage caused by free radicals and helps combat dandruff.

Dry dandruff

Argan oil

Moisturizing and restructuring effect

Argan oil is extracted from the fruit of the Argania spinosa, a tree native to Morocco belonging to the Sapotaceae family. The oil is comprised of approximately 80% unsaturated fatty acids (34% linoleic, 0.1% linolenic and 46% oleic), 13% palmitic acid, and 5% stearic acid. It is rich in tocopherols, flavonoids, carotenoids and xantofilas, sterols and triterpenes. In addition to their biological and nutritional benefits, these composites lend argan oil a high level of oxidative stability and ensure a long shelf life. Because of the high concentration of essential fatty acids and vitamin E, argan oil provides excellent hydration to hair, promotes cell oxygenation, protects the skin from external aggressions, and neutralizes free radicals. Easily absorbable, argan oil makes hair soft, smooth, and supple. It is an excellent remedy for dry, fragile hair due to its restructuring and deep hydrating properties.

Nourishing treatment

Linseed oil

Restructuring action

Common linseed (Linum usitatissimum) is a plant of the Linaceae family. Linseed oil is extracted from the linseed and is made up of 66% polyunsaturated fats, like linoleic acid (omega 6) and alpha linolenic acid (omega 3), 20% monounsaturated fatty acids, like oleic acid, and 14% saturated fatty acids, like palmitic and stearic acids. It is an excellent natural remedy for hair and helps prevent split ends. Its remarkable restructuring properties are thanks to the presence of linoleic acid, which helps hydrate hair and retain loss of moisture and alpha linolenic acid to maintain the hair’s stretch and strength.

Nourishing treatment

Yarrow

Anti-inflammatory action

The extract is obtained through the long maceration of the flowers and leaves in water and propylene glycol. Contains essential oil (azulene, coriazulene, β-pinene), flavonoids, organic acids (caffeine and salicylic), hydrolyzable tannins, sterols, and lattons. Applied to the skin, the preparation heals wounds, burns and inflammations thanks to its healing and toning properties, and improves local micro-circulation of the blood.

Deep cleansing treatment

Red quinine

Purifying action

Extract obtained from the bark of the Cinchona Succirubra Pavon of the Rubiaceae family. The preparation contains specific alkaloids, quinine acid, anthraquinones, tannins, trace essential oil, sugars, resin, and mineral salts. Applied to the skin, the extract has purifying, astringent effects, and stimulates the micro-circulation of the blood, making it ideal for normalizing the scalp, stimulating the piliferous bulb cells, and reducing sebaceous hypersecretion.

Deep cleansing treatment

White nettle

Restructuring action

Vitamin C extract derives from the maceration of the emergent parts of the Lamium album, a herbaceous plant from the Lamiacea family, commonly known as white nettle. The preparation contains essential oil, glucosides, mucilages, amino acids, tannins, saponins, flavonoids, potassium salts, and vitamin C. The extract has astringent and deodorizing properties, as well as a normalizing effect on sebaceous secretion on the scalp.

Deep cleansing treatment

Equisetum extract

Remineralizing and balance-restoring action

Hydroglycolic extract from Equisetum, a plant rich in silicic acid, saponins, flavonoids, tannins and mineral salts. Its remineralizing and balance-restoring properties are known because of its high content of colloidal silica.

Post colouring shampoo

Shea Butter

Remineralizing and balance-restoring action

Active ingredient obtained by pressing the seeds of the Butyrospermum parkii tree. The high quantity of unsaponifiables, oleic acid and linoleic acid, gives Shea butter softening, hydrating and protective properties. Contains Ω 9 with restoring action.

Post coloring mask

Jojoba Oil

Soothing and softening action

Jojoba Oil is extracted from the seeds of the Jojoba plant, a shrub native to the deserts in Southern California. Its softening and soothing properties have been known for centuries to the people indigenous to central America, who used it to heal burns and wounds, in addition to using it on their hair and for body massages. Rich in natural tocopherols, it helps fight skin dehydration, leaving the skin soft and elastic. Unlike all other plant oils, jojoba oil is very similar to human sebum. As a result, much of the oil and its ester (isopropyl and alcohol) derivatives are used in cosmetic products, for personal care products, especially for the skin and the hair.

Post coloring mask

Glycine betaine

Strengthening and moisturizing action

Glycine betaine is obtained from sugar beet. When applied to the hair, it bonds with the damaged areas of the cuticle and cortex, leaving the hair more resistant and softer, whilst eliminating frizz and split ends and providing protection against heat damage.

Restructuring treatment

Organic Camellia Oil

Replenishing action, lends protection against UV rays

Camellia oleifera, which originated in China, grows wild in forests at altitudes of between 500 and 1,300 m. The oil extracted from the plant’s seeds, is the key to the age-old secret of Japanese beauty, and was applied to the hair of geishas and samurai to add shine. Although its replenishing properties are particularly beneficial for damaged hair, the oil can also be used on the skin and nails and it provides protection against UV rays. Camellia Oil is rich in vitamins A, B and E, plant collagen and anti-oxidants.

Restructuring treatment

Guarana Water Slow Food Presidium

Antioxidant effect

This is an eco-sustainable water obtained from Guarana Slow Food Defence. It is rich in caffeine and tannins, active ingredients with a strengthening, anti-hair loss action that enhances healthy growth of hair. No chemical solvents are used in any of the production stages, so the resulting product is extremely safe with, low environmental impact. The water is obtained using a process that preserves maximum integrity and the natural character of the active ingredients it contains, together with the fragrance that distinguishes the raw materials used. Guarana is produced according to traditional agronomic techniques. This is partly because the sloping terrain does not enable easy use of agricultural machinery. Its cultivation is enhanced by the favourable climate and its ideal positioning in relation to the sun, which ensures that our products have unrivalled fragrance and a full, natural taste.

Strengthening treatment

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